Digital Marketing For Roofing Companies Digital marketing is a great way for roofing contractors to reach their target audience and generate leads. Here are some of the most effective digital marketing strategies for roofing contractors in Denton, TX: Search engine optimization (SEO): SEO is the process of optimizing your website so that [...]
TSA & AFGE - Union Opportunities Yes, TSA employees have a union. The American Federation of Government Employees (AFGE) has represented TSA employees since 2003. Nearly 19,000 TSA employees are members of AFGE. As a union member, TSA employees have the right to: Collective bargaining: This means that TSA employees can negotiate [...]
The Difference Between Commercial Cleaning Services and House Cleaning Services The main difference between a commercial cleaning service and a house cleaning service is the scale and type of cleaning that is required. Commercial cleaning services typically clean larger spaces, such as offices, hospitals, and retail stores, while house cleaning services typically [...]
The Value of a "Call to Action" Any company can have a website and as a result can put a lot of emphasis on the development of a site that is good looking, compelling, and full of good content. This can be a costly endeavor that can fail to deliver the best ROI if certain [...]
Level the Playing Field If you are a start up business, you understand the expense and necessity of acquiring new customers. You likely feel the weight of trying to gain any type of market share away from the large players in your space. So how do you overcome that hurdle and get your business [...]
How Do Search Engines Work? The internet is a valuable tool and source of information, but just having a website on the internet doesn’t mean that the information that you’re trying to proliferate is readily accessible. Search engines play a vital role in connecting those in need of your information or services to your [...]
Target Markets Effectively The internet is a crowded place and it is only getting more and more crowded. Simply having a website and/or a landing page that allows you to make contact with your customer base is simply not enough. According to Forbes Magazine, “One of the best solutions for this is to target a [...]
Some Digital Marketing Terms Explained In an ever-changing marketing environment, the tools can sometimes get confusing. It doesn’t help when everything gets boiled down to a three letter abbreviation either. You’ve probably heard people talking about SEO, PPC, ROI, etc., but maybe your eyes start to glaze over a little bit when all the [...]
SEO - Worth the Investment At a recent networking meeting, two small business owners could be overheard criticizing the whole idea of search engine optimization (SEO). Both men had a story of being burned by someone who sold them on a quick SEO fix and convinced them that they could generate fast, guaranteed results. [...]
FAST Marketing In order to have an effective digital marketing campaign, it’s important to be FAST: Focus – The message that you’re trying to get across needs to be clear and concise. When trying to get your message across, make sure that you employ a clear focus on what you’re trying to get across. Spend some [...]