Warren Knight at Business 2 Community recently wrote a great, yet simple, article on the topic of digital marketing for small businesses. In the article, Knight discusses the usual components of a digital marketing strategy and takes a few paragraphs to describe each of them.
We’ve borrowed from some of Knight’s headings below and offered a brief description of the digital marketing components he mentions. To read the original article in its entirety please select the following link: http://www.business2community.com/small-business/digital-marketing-small-business-01171355
Search Engine Optimization (SEO)
Search Engine Optimization refers to the process of improving the presence of your site in the major commercial search engines (Google, Yahoo, & Bing). An effective SEO campaign will result in your website being served up in the search results for search queries that indicate a motivated buyer (or qualified lead) that is looking for the product or service that your business provides. Most SEO campaigns can be broken into two parts… on-page optimization and off-page optimization. quality, trustworthiness, crawl-ability and index-ability
Social Media Marketing (SMM)
Social Media Marketing is the umbrella term for utilizing social media platforms such as Facebook, Twitter, Google +, Instagram, & Pinterest, to engage your target market, nurture relationships, and generate new business. Which social media platform is most effective will fluctuate based on the type of product and/or service for which you are marketing.
This digital marketing approach is fairly self-explanatory. Sending thousands (or more) emails to targeted recipients can help you expand your brand awareness, educate a market, and generate a high percentage of leads. The strength of an email marketing campaign often relies on the quality of your list.
And Much More
Read about blogging, site promotions/competitions, paid search, and more by clicking below and reading the article at it’s source.