Using Social Media to Enhance Your SEO Campaign

social media seo

Social media signals are among the many factors major search engine algorithms use to determine the relevance and authority of a particular web page. Though social media signals may not be named among the most important signals, a healthy social media presence can certainly provide a boost to any company’s SEO efforts.

Forbes magazine recently published an online article that discusses the benefits of dovetailing a strong social media campaign with an strategic SEO. In the article, the following items are mentioned as ways that a good social media campaign can have a positive impact on your SEO:

A following that steadily grows can send a positive signal to the search engines that your company is up-to-date, knowledgeable, trustworthy, and somewhat of an authority or influencer in your field. However, the algorithms seem to be able to identify spam accounts fairly easily, so avoid paying for thousands of likes, follows, etc.

Use your social media channels to share and promote the quality content you’ve developed for your site. Social media is a great way to share videos, images, infographics, and well-written, helpful articles. In many instances, content shared through social media has generated more traffic, increased time spent on page, encouraged inbound links, and has helped to increase following.

It is becoming more and more common for Google to display relevant social media posts in their search results page (SERPs). An informative Google + post, for example, is likely to show up in the results for several search queries.

Click the following link to read the source article and to gain a full understanding of how social media can be an excellent ally in your efforts to rank ahead of your competitors.