We live in a fast-paced world where information and expectations move at the speed of your Internet connection. The advent of mobile devices and social media has changed how businesses communicate with their clients and the Internet has altered marketing strategies fundamentally.
Traditional marketing strategies are not dead, necessarily, but medical practices and personal injury attorneys that ignore the benefits of marketing through digital mediums are ignoring large swaths of potential client base.
Additionally, simply having a website does not constitute a digital marketing strategy. Having a website or landing page is a necessary first step, but how does that webpage function to get your company in front of potential clientele and how do customers who are looking for your services find you on the internet?
Enter SEO. SEO, short for search engine optimization, is the exercise in ensuring to the best of your ability that search engines (primarily Google) find your website and deliver your it up in the top search results to a possible consumer. Optimized websites are more readily discovered and delivered by search engine algorithms. Having your site properly optimized is key to making sure that your website isn’t just floating around in the Internet ether, but is easily discoverable.
This work takes time, but investing the time is worth the effort. It may take 4-6 months for your optimization efforts to yield visible fruit, but once it does, you’ll find that interested clients will be coming to you instead of you having to chase them down with billboards and direct mailing campaigns.