How Do Search Engines Work?


The internet is a valuable tool and source of information, but just having a website on the internet doesn’t mean that the information that you’re trying to proliferate is readily accessible. Search engines play a vital role in connecting those in need of your information or services to your website, but how?

According to, “When a person performs an online search, the search engine scours its corpus of billions of documents and does two things: first, it returns only those results that are relevant or useful to the searcher’s query; second, it ranks those results according to the popularity of the websites serving the information. It is both relevance and popularity that the process of SEO is meant to influence.”

As a service provider or source of information, understanding how to maintain relevance and popularity is key to ensuring that your website is delivered in the desired search results, but it can be time-consuming. Working with a digital marketing agency like Practice Marketing Guru can save you a lot of time trying to learn how to undertake this sometimes complex undertaking and provide you with experience and proven success in the field of search engine optimization and other avenues of digital marketing, while you go about the task of providing the best possible services in your field.