Google Introduces Detailed Knowledge Graph for Medical Content


Google had previously made the claim that over 5% of all of their searches are for information regarding health, health care, diagnosis, remedy, etc. With so many users searching for health-related information, it is unfortunate that the search results pages have included information that was less than reliable. Though much of the information could be credible, the percentage of bad information presents a concern.

Therefore, Google is efforting to change the way health-related results are displayed by introducing a rich knowledge graph that includes structured and curated health and wellness information. This new information will especially be prominently displayed in mobile search.

To populate the content in the knowledge graph, Google employed the help of several doctors and medical illustrators. They obtained enough information to offer in-depth information for over four hundred medical conditions and illnesses.

Read more about the rollout of the new knowledge graphs at Search Engine Land: