Rethinking Your PPC Advertising Some people have an initial reaction to pay per click (PPC) advertising that is rather negative. The excuses and concerns quickly pile up, but there are multiple reasons that you should consider using PPC to market your business: You only pay for the clicks. Other advertising mediums, like print, require [...]
5 Things to Know About Digital Marketing You paid for a website and it’s not giving you the return on investment that you hoped, right? Simply having a website isn’t enough to draw the traffic you desire. Getting that website in front of potential customers is the key, but how? Here are some things [...]
3 Tips for Landing Page Copy Khalid Saleh, from Search Engine Land, just recently posted an outstanding article called "3 Signs Your Landing Page Copy Is Leaving Your Visitors High and Dry". Though we recommend reading the article in its entirety, we have offered a synopsis below for quick reference's sake. Also listed below is [...]
Moz Introduces New Keyword Tool In one of the most anticipated announcements in the world of digital marketing, Rand Fishkin of Moz.com recently made the public aware of his company's new keyword tool Keyword Explorer. The industry has long searched for an aggregate tool that can better assist in keyword research and keyword discovery by providing [...]
Google Introduces Detailed Knowledge Graph for Medical Content Google had previously made the claim that over 5% of all of their searches are for information regarding health, health care, diagnosis, remedy, etc. With so many users searching for health-related information, it is unfortunate that the search results pages have included information that was less [...]
PPC Advertising 101 Pay Per Click advertising is one of the best methods to use when you want to combine research while you narrow down your marketing costs to target only the audience where your product or service applies. It involves using Google Adwords and keywords that you choose, to display your ads in [...]
SEO Audit in 5 Questions Rand Fishking, at Moz.com, recently published a great video that explains the basics of conducting an SEO audit and developing a winning SEO strategy. Quick List of Questions What does our organization create that helps searchers find answers to their questions? What is the unique value that we provide? [...]
SEO Overview: Practice Marketing Guru's Approach to Effective Search Engine Optimization Listed below is an overview of the typical activities, strategies, and components that go into our SEO campaigns. Initial Research & Strategy Development Once we receive information from the client regarding the type of product or service they provide, what type of customer they [...]
Using Social Media to Enhance Your SEO Campaign Social media signals are among the many factors major search engine algorithms use to determine the relevance and authority of a particular web page. Though social media signals may not be named among the most important signals, a healthy social media presence can certainly provide a boost [...]
What is Digital Marketing for Small Business? Warren Knight at Business 2 Community recently wrote a great, yet simple, article on the topic of digital marketing for small businesses. In the article, Knight discusses the usual components of a digital marketing strategy and takes a few paragraphs to describe each of them. We've borrowed from some of Knight's headings [...]